AB stationary design was created for my personal Branding. I wanted to create something fun and trendy while not making it too busy. As I started this project, I did a lot of research on the latest design trends and the persona I was aiming to target. Then, I came up with some sketches with various ideas. I started designing in Illustrator and came up with the design you see here. One of my favorite things was picking out the colors and fonts. The block trend appealed to me for each letter, although, as I was creating the logo on Illustrator, it reminded me of a children's alphabet block. I decided to add the color blocking within the letters, and I love how it came out.
Blue: Trust
Pink: Fun
Orange: Creative
Green: Growth and Balance
Project Prototypes
My Role
Design a brand that represented me.
The Challenges
Utilize bold colors without making the design to busy. Find a targeted audience that would take my brand seriously.
